The back-to-school shopping season is just around the corner, and Microsoft (MSFT) is hoping its new Surface Laptop will be the computer you or your child brings to the classroom. Starting at $999, the Surface Laptop is Microsoft’s attempt to fight back against the growing popularity of Google’s (GOOG, GOOGL) low-cost Chromebooks and Apple’s (AAPL) own MacBook line. The Surface Laptop also marks the debut of Microsoft’s new Windows 10 S operating system, a more security- and performance-minded variant of Windows 10.
Harman Kardon’s Invoke is Microsoft’s first true Amazon Echo competitor. When Amazon first debuted its Alexa-powered Echo smart speaker in 2014, expectations for the device were relatively high. More than two years later, the Echo’s success has spurred a new war of the tech titans: Companies including Apple (AAPL), Google (GOOG, GOOGL), Microsoft (MSFT), Samsung and a slew of their Chinese counterparts have either released their own smart speakers or will likely release them soon.